Housework and Housewives in Modern American Advertising Married to the Mop
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homema...
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| Format: | eBook |
| Language: | English |
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New York
Palgrave Macmillan US
2011, 2011
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal |
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| Physical Description: | XII, 273 p online resource |
| ISBN: | 9780230337978 |