The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism

Bibliographic Details
Main Author: Lees-Marshment, Jennifer
Format: eBook
Language:English
Published: London Palgrave Macmillan UK 2011, 2011
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism
Physical Description:XII, 259 p online resource
ISBN:9780230299511