Ernest Dichter and Motivation Research New Perspectives on the Making of Post-war Consumer Culture
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Eu...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London
Palgrave Macmillan UK
2010, 2010
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America |
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| Physical Description: | XII, 293 p online resource |
| ISBN: | 9780230293946 |