Electoral Strategies and Political Marketing
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are wr...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London
Palgrave Macmillan UK
1992, 1992
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| Series: | Contemporary Political Studies
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| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Summary: | Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion |
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| Physical Description: | X, 245 p online resource |
| ISBN: | 9781349224111 |