From Soapbox to Soundbite Party Political Campaigning in Britain since 1945
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the developme...
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| Format: | eBook |
| Language: | English |
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London
Palgrave Macmillan UK
1997, 1997
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| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Summary: | Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives |
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| Physical Description: | XII, 315 p online resource |
| ISBN: | 9781349253111 |