Information Systems
The central theme of this book is the customer focus. It assumes that if a firm is to be profitable, or even survive in today's competitive environment, it must be responsive to the needs and expectations of its customers. In some case IT can assist a customer directly, in others value will be...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London
Macmillan Education UK
1998, 1998
|
| Edition: | 1st ed. 1998 |
| Series: | Information Systems Series
|
| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Summary: | The central theme of this book is the customer focus. It assumes that if a firm is to be profitable, or even survive in today's competitive environment, it must be responsive to the needs and expectations of its customers. In some case IT can assist a customer directly, in others value will be added to existing services and to other activities in which the organization is engaged. The book argues that what applies to the organization as a whole also applies to the information systems (IS) function. The customers of an IS department are firstly its corporate clients - business unit managers and services users - and indirectly the organisation's customers |
|---|---|
| Physical Description: | IX, 307 p online resource |
| ISBN: | 9781349147038 |