Better Business by Phone A Guide to Effective Telebusiness Management

Telebusiness is not yet a commonplace word but as explored in the book, it does encompass the combined activities now being performed by a minority of businesses who have succeeded in making the telephone an integral and profitable part of business strategy and operation. More often, telesales is a...

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Main Author: O’Dea, Valerie
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London Macmillan Education UK 1998, 1998
Subjects:
Online Access:
Collection: Springer Book Archives -2004 - Collection details see MPG.ReNa
Summary:Telebusiness is not yet a commonplace word but as explored in the book, it does encompass the combined activities now being performed by a minority of businesses who have succeeded in making the telephone an integral and profitable part of business strategy and operation. More often, telesales is a 'bolt-on' activity to the sales department. Telemarketing is an add on task for the marketing or research department. Telemanagement is a responsibility given to someone already managing another business area. Telecommunications is a field entrusted mainly to computer professionals. Telestrategy is set only by those implementing or running dedicated 'call centres'. Combining these is a marriage normally contracted out to bureau's. This book explains how to perform and achieve this combination in simple and practical terms
Physical Description:XIV, 234 p online resource
ISBN:9781349141951