Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use...

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Main Author: Kazuyuki Motohashi
Format: eBook
Published: Springer 2015
Subjects:
Online Access:
Collection: Directory of Open Access Books - Collection details see MPG.ReNa
Summary:This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management
Physical Description:1 electronic resource (259 p.)
ISBN:9784431554677
9784431554684