Managing Media Firms and Industries What's So Special About Media Management?
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management pract...
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2016, 2016
|
| Edition: | 1st ed. 2016 |
| Series: | Media Business and Innovation
|
| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Scholarship and Distinction
- Part II: Governance and Accountability
- Part III: Business and Economics
- Part IV: Products and Markets
- Part V: Leadership and Labour