Analyzing Political Communication with Digital Trace Data The Role of Twitter Messages in Social Science Research

This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically r...

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Bibliographic Details
Main Author: Jungherr, Andreas
Format: eBook
Language:English
Published: Cham Springer International Publishing 2015, 2015
Edition:1st ed. 2015
Series:Contributions to Political Science
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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245 0 0 |a Analyzing Political Communication with Digital Trace Data  |h Elektronische Ressource  |b The Role of Twitter Messages in Social Science Research  |c by Andreas Jungherr 
250 |a 1st ed. 2015 
260 |a Cham  |b Springer International Publishing  |c 2015, 2015 
300 |a XXI, 220 p. 48 illus., 11 illus. in color  |b online resource 
505 0 |a Introduction: How to use Twitter in the Social Sciences -- Twitter, Usage and Research -- Twitter in the Analysis of Social Phenomena: An Interpretative Framework -- Twitter as Political Communication Space: Publics, Prominent Users and Politicians -- Sensor of Attention to Politics -- The Media Connection -- Predictor of Electoral Success and Public Opinion at Large -- Conclusion: Twitter and the Analysis of Social Phenomena 
653 |a Communication 
653 |a Media Sociology 
653 |a Mass media 
653 |a Political Communication 
653 |a Computer Application in Social and Behavioral Sciences 
653 |a Media and Communication 
653 |a Social sciences / Data processing 
653 |a Communication in politics 
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520 |a This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes, or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena