Lead Markets in Age-Based Innovations Demographic Change and Internationally Successful Innovations
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a su...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2015, 2015
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| Edition: | 1st ed. 2015 |
| Series: | Forschungs-/Entwicklungs-/Innovations-Management
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations
- Analysis of Lead Market Candidate Countries Based on Extant Theory
- Market Participant Study
- Age-Specialized Innovations: Stakeholder Structure and Implications