Markenmanagement in der Motorradindustrie Grundlagen, Trends, Erfolgsstrategien führender Hersteller

Bibliographic Details
Other Authors: Fischer, Wolfgang (Editor), Blenk, Georg (Editor), Eckstein, Manuela (Editor)
Format: eBook
Language:German
Published: Wiesbaden Gabler Verlag 2005, 2005
Edition:1st ed. 2005
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Physical Description:328 S. 244 Abb online resource
ISBN:9783322907196