Managing Digital Enterprise Ten Essential Topics
This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: •...
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| Format: | eBook |
| Language: | English |
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Paris
Atlantis Press
2014, 2014
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| Edition: | 1st ed. 2014 |
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Foundation of Digital Enterprise
- Technology Foundation and Talent Management for Digital Enterprise
- Digital Enterprise Strategy Planning and Implementation
- B2C Digital Enterprise: E-tailing
- E-Services
- B2B Digital Enterprise and Supply Chain
- Digital Platforms
- Digital Marketing and Advertising
- Digital Payment Systems
- Mobile Enterprise