Soft innovation economics, product aesthetics, and the creative industries

Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto...

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Bibliographic Details
Main Author: Stoneman, Paul
Format: eBook
Language:English
Published: Oxford Oxford University Press 2010, 2010
Subjects:
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Collection: Oxford University Press - Collection details see MPG.ReNa
Description
Summary:Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies
Physical Description:xiv, 366 p. ill
ISBN:9780191722257