Handbook of Quality-of-Life Research An Ethical Marketing Perspective
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research....
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| Format: | eBook |
| Language: | English |
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Dordrecht
Springer Netherlands
2001, 2001
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| Edition: | 1st ed. 2001 |
| Series: | Social Indicators Research Series
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| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
Table of Contents:
- One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens
- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL
- Three: Measures and Measurement Issues in QOL Research
- Four: QOL Research in Relation to Specific Marketing Perspectives
- Five: QOL Research in Relation to Specific Population Segments
- Six: QOL Research in Relation to Specific Life Domains
- Seven: QOL Research in Relation to Specific Public and Private Sectors
- References
- Author Index