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Handbook of Quality-of-Life Research An Ethical Marketing Perspective

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research....

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Bibliographic Details
Main Author: Sirgy, M. Joseph
Format: eBook
Language:English
Published: Dordrecht Springer Netherlands 2001, 2001
Edition:1st ed. 2001
Series:Social Indicators Research Series
Subjects:
Ethics
Quality Of Life
Quality Of Life Research
Sociology
Marketing
Moral Philosophy And Applied Ethics
Online Access:
Collection: Springer Book Archives -2004 - Collection details see MPG.ReNa
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505 0 |a One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens -- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL -- Three: Measures and Measurement Issues in QOL Research -- Four: QOL Research in Relation to Specific Marketing Perspectives -- Five: QOL Research in Relation to Specific Population Segments -- Six: QOL Research in Relation to Specific Life Domains -- Seven: QOL Research in Relation to Specific Public and Private Sectors -- References -- Author Index 
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520 |a This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations 

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