Integriertes Marketing : Strategie, Organisation, Instrumente

Main Authors: Busch, Rainer, Dögl, Rudolf (Author), Unger, Fritz (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:German
Published: Wiesbaden Gabler Verlag 1995, 1995
Edition:1st ed. 1995
Subjects:
Online Access:
Collection: Springer Book Archives -2004 - Collection details see MPG.ReNa
Physical Description:XV, 648 S. 129 Abb online resource
ISBN:9783663147671