Blickverhalten von Konsumenten Grundlagen, Messung und Anwendung in der Werbeforschung

Bibliographic Details
Main Author: Leven, Wilfried
Format: eBook
Language:German
Published: Heidelberg Physica 1991, 1991
Edition:1st ed. 1991
Series:Konsum und Verhalten
Subjects:
Online Access:
Collection: Springer Book Archives -2004 - Collection details see MPG.ReNa
Description
Physical Description:XVI, 286 S. 26 Abb online resource
ISBN:9783642523908