Variety-seeking-behavior im Konsumgüterbereich Beeinflussungsmöglichkeiten durch Marketinginstrumente
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| Format: | eBook |
| Language: | German |
| Published: |
Wiesbaden
Gabler Verlag
1997, 1997
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| Edition: | 1st ed. 1997 |
| Series: | neue betriebswirtschaftliche forschung (nbf)
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| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Physical Description: | XXI, 190 S. 44 Abb online resource |
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| ISBN: | 9783322964953 |