Market Orientation in Food and Agriculture

In the fall of 1990, the Danish government started a comprehensive research pro­ gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk­ nings- og Udviklingsprogram, F0TEK). The programme was...

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Bibliographic Details
Main Authors: Grunert, Klaus Günter, Larsen, Hanne Hartvig (Author), Madsen, Tage Koed (Author), Baadsgaard, Allan (Author)
Format: eBook
Language:English
Published: New York, NY Springer US 1996, 1996
Edition:1st ed. 1996
Subjects:
Online Access:
Collection: Springer Book Archives -2004 - Collection details see MPG.ReNa
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100 1 |a Grunert, Klaus Günter 
245 0 0 |a Market Orientation in Food and Agriculture  |h Elektronische Ressource  |c by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard 
250 |a 1st ed. 1996 
260 |a New York, NY  |b Springer US  |c 1996, 1996 
300 |a XIV, 284 p  |b online resource 
505 0 |a I: Introduction -- 1: Market orientation, product development and competitive advantage -- II: Generating market intelligence -- 2: The systematic generation of market intelligence -- 3: Analysing consumers at the aggregate level -- 4: Analysing consumers at the individual level -- 5: Analysing distributors at the aggregate level -- 6: Analysing distributors at the organisational level -- 7: Case: The generation of market intelligence in a medium-sized food company -- III: Developing market responsiveness and profitability -- 8: A framework for understanding market responsiveness -- 9: Short- and medium-term product and process development -- 10: Long-term development of firm and industry -- 11: Developing supplier and customer relations -- IV: Conclusion -- 12: Market orientation and agriculture: Summary, implications and research perspectives -- References 
653 |a Business 
653 |a Agricultural Economics 
653 |a Agriculture / Economic aspects 
653 |a Management science 
653 |a Business and Management 
653 |a Marketing 
653 |a Trade and Retail 
653 |a Agriculture 
653 |a Retail trade 
700 1 |a Larsen, Hanne Hartvig  |e [author] 
700 1 |a Madsen, Tage Koed  |e [author] 
700 1 |a Baadsgaard, Allan  |e [author] 
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989 |b SBA  |a Springer Book Archives -2004 
028 5 0 |a 10.1007/978-1-4613-1301-4 
856 4 0 |u https://doi.org/10.1007/978-1-4613-1301-4?nosfx=y  |x Verlag  |3 Volltext 
082 0 |a 630 
520 |a In the fall of 1990, the Danish government started a comprehensive research pro­ gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk­ nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under­ standing and recognition from the colleagues in the food technology departments