Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Chri...

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Bibliographic Details
Main Author: Schlee, Christian
Format: eBook
Language:English
Published: Wiesbaden Springer Fachmedien Wiesbaden 2013, 2013
Edition:1st ed. 2013
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Foundations of Targeted Advertising
  • Use Case Identification and Description
  • Technological Use Case Analysis
  • Analysis of Key Building Blocks in Targeted Advertising Technologies
  • Business and Legal Aspects of Targeted Advertising