An Investigation of Women's and Men’s Perceptions and Meanings Associated with Food Risks
Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological r...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2014, 2014
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| Edition: | 1st ed. 2014 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Cognitive and Affective Process in Risk Perception
- Gender Differences in Risk Perception
- Approaches Helping to Uncover Cognitive Structures and Underlying Motivations