European Retail Research 2010 I Volume 24 Issue I
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden
Gabler Verlag
2010, 2010
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| Edition: | 1st ed. 2010 |
| Series: | European Retail Research
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers
- How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case
- Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation
- Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano’s Theory
- Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing
- The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Products
- Strategic Differentiation in the Japanese Convenience Store Business. The Example of Lawson’s Format Variation
- Retailing in the United Kingdom - a Synopsis
- The Danish Retail Market: Overview and Highlights