Multinational Companies in Low-Income Markets An Analysis of Social Embeddedness in Southeast Asia
Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of com...
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Wiesbaden
Gabler Verlag
2009, 2009
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Edition: | 1st ed. 2009 |
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Online Access: | |
Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Summary: | Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies’ Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets |
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Physical Description: | XVI, 146 p. 12 illus online resource |
ISBN: | 9783834983305 |