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Integration of Preference Analysis Methods into QFD for Elderly People A Focus on Elderly People

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and...

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Bibliographic Details
Main Author: Abu-Assab, Samah
Format: eBook
Language:English
Published: Wiesbaden Gabler Verlag 2012, 2012
Edition:1st ed. 2012
Subjects:
Leadership
Strategic Planning
Business Strategy And Leadership
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group
Physical Description:XXV, 223 p. 33 illus online resource
ISBN:9783834970756

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