Strategic Retail Management : Text and International Cases

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a...

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Main Authors: Zentes, Joachim, Morschett, Dirk (Author), Schramm-Klein, Hanna (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden Gabler Verlag 2012, 2012
Edition:2
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Functions, Formats and Players in Retailing
  • Strategic Marketing in Retailing
  • Marketing Mix in Retailing
  • Buying, Logistics and Performance Measurement