Web Data Mining Exploring Hyperlinks, Contents, and Usage Data

Web mining aims to discover useful information and knowledge from Web hyperlinks, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semi-structured and unstructured nature of the Web...

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Main Author: Liu, Bing
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg Springer Berlin Heidelberg 2011, 2011
Edition:2nd ed. 2011
Series:Data-Centric Systems and Applications
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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245 0 0 |a Web Data Mining  |h Elektronische Ressource  |b Exploring Hyperlinks, Contents, and Usage Data  |c by Bing Liu 
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505 0 |a Data Mining Foundations -- 2. Association Rules and Sequential Patterns -- 3. Supervised Learning -- 4. Unsupervised Learning -- 5. Partially Supervised Learning -- Part II: Web Mining -- 6. Information Retrieval and Web Search -- 7. Social Network Analysis -- 8. Web Crawling -- 9. Structured Data Extraction: Wrapper Generation -- 10. Information Integration -- 11. Opinion Mining and Sentiment Analysis -- 12. Web Usage Mining 
653 |a Artificial Intelligence 
653 |a Data mining 
653 |a Optical pattern recognition 
653 |a Information storage and retrieval systems 
653 |a Artificial intelligence 
653 |a Data Mining and Knowledge Discovery 
653 |a Pattern Recognition 
653 |a Information Storage and Retrieval 
653 |a Statistics 
653 |a Statistics for Engineering, Physics, Computer Science, Chemistry and Earth Sciences 
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520 |a Web mining aims to discover useful information and knowledge from Web hyperlinks, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semi-structured and unstructured nature of the Web data. The field has also developed many of its own algorithms and techniques. Liu has written a comprehensive text on Web mining, which consists of two parts. The first part covers the data mining and machine learning foundations, where all the essential concepts and algorithms of data mining and machine learning are presented. The second part covers the key topics of Web mining, where Web crawling, search, social network analysis, structured data extraction, information integration, opinion mining and sentiment analysis, Web usage mining, query log mining, computational advertising, and recommender systems are all treated both in breadth and in depth. His book thus brings all the related concepts and algorithms together to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining and data mining both as a learning text and as a reference book. Professors can readily use it for classes on data mining, Web mining, and text mining. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online