Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...
Other Authors: | , |
---|---|
Format: | eBook |
Language: | English |
Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2010, 2010
|
Edition: | 1st ed. 2010 |
Series: | Studies in Fuzziness and Soft Computing
|
Subjects: | |
Online Access: | |
Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Great Opportunities, Reluctant Partners
- Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers
- Observations on Soft Computing in Marketing
- Soft Computing Methods in Marketing: Phenomena and Management Problems
- User-Generated Content: The “Voice of the Customer” in the 21st Century
- Fuzzy Networks
- KDD: Applying in Marketing Practice Using Point of Sale Information
- Marketing – Sales Interface and the Role of KDD
- Segmentation and Targeting
- Applying Soft Cluster Analysis Techniques to Customer Interaction Information
- Marketing Intelligent System for Customer Segmentation
- Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing
- Collective Intelligence in Marketing
- Marketing Modelling
- Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation
- Automatic Discovery of Potential Causal Structures in Marketing Databases