From Imagination to Innovation New Product Development for Quality of Life
It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as finan...
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| Format: | eBook |
| Language: | English |
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New York, NY
Springer New York
2011, 2011
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| Edition: | 1st ed. 2011 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Introduction
- From Imagination to Creativity
- Innovation, Innovation, Innovation
- Road to Innovation
- Thinking Outside of the Box
- Existing Demand Versus Unexisting Demand
- Putting Imagination to Work
- The Drive to Innovate
- Developing Learning Oraganizations
- How Do We Diffuse Our Innovation
- Principles of Delveloping a New Product Strategy
- Futuristic Portfolio is a Necessity
- Future Belongs to Those with Imagination
- A Future Full of Innovations
- Generating a Culture of Innovation in the U.S.
- Globalizing our Innovation
- An Open Letter to the Serious Reader of this Book