Market Entry Strategies for Russia A comprehensive survey based on expert interviews

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a compr...

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Bibliographic Details
Main Author: Schorsch, Martin
Format: eBook
Language:German
Published: Hamburg Bedey & Thoms Media GmbH 2009, 2009
Edition:1. Auflage
Subjects:
Online Access:
Collection: wiso-net eBooks - Collection details see MPG.ReNa
Description
Summary:In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies
Physical Description:105 S.
ISBN:9783836614696