Marketing strategies of Chinese companies Focus on Germany und Europe

Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer

Bibliographic Details
Main Author: Tang, Fenghua
Format: eBook
Language:German
Published: Hamburg Bedey & Thoms Media GmbH 2010, 2010
Edition:1. Auflage
Subjects:
Online Access:
Collection: wiso-net eBooks - Collection details see MPG.ReNa
Description
Summary:Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer
Physical Description:83 S.
ISBN:9783836640985