The media handbook a complete guide to advertising media selection, planning, research, and buying
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, N.J
Lawrence Erlbaum
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| Edition: | 2nd ed |
| Series: | LEA's communication series
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| Subjects: | |
| Online Access: | |
| Collection: | Netlibrary - Collection details see MPG.ReNa |
| Item Description: | Includes bibliographical references (p. 177-180) and index |
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| Physical Description: | xix, 185 p. ill 24 cm |
| ISBN: | 1-410-60755-0 |