Peter Vorderer

Peter Vorderer (born 1959 in Mannheim) is a German professor of media and Communication studies at the University of Mannheim focusing on the area of media psychology, entertainment research, and the social change related to the use of new media. He made major contributions to the field of mass communication, primarily in the area of media effects research. From May 2014 until May 2015, he was president of the International Communication Association (ICA). Provided by Wikipedia