Marketing-Einführung : Grundlagen - Überblick - Beispiele

by Eggert, Andreas, Kleinaltenkamp, Michael, Kuß, Alfred, Raithel, Sascha
Published 2025

Product Recall Management : Preparation, Execution and Recovery

by Raithel, Sascha, Heidari, Setareh, von Schlieben-Troschke, Jan
Published 2024

Winning the Advertising Game : Lessons from the Super Bowl Ad Champions

by Raithel, Sascha, Taylor, Charles R., Stewart, David W., Mafael, Alexander
Published 2025