Nigel Hollis

Nigel Hollis (born 1958) is an author, analyst, researcher, speaker, and commentator on marketing. He is the author of ''The Global Brand: How to create and develop lasting brand value in the world market'' published by Palgrave Macmillan in 2008, and is the Executive Vice President of market research agency, Millward Brown. Provided by Wikipedia

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by Hollis, Nigel
Published 2013
Palgrave Macmillan US