MPG.eBooks - Search Results - (Topic:politics OR Topic:social sciences OR Topic:sociology or political or economic or economy OR Topic:financial markets) NOT ((Classification:5* or 6* or 1* or 338 or 930))

1

No small change : why financial services needs a new kind of marketing

by Camp, Lucian, Thomson, Anthony
Published 2018

John Wiley & Sons

Table of Contents: “...; The New Intermediary Marketing; Chapter 8 Introducing the New Financial Services Marketing; The New...”

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2

Digital Nations – Smart Cities, Innovation, and Sustainability : 16th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2017, Delhi, India, November 21–23, 2017...

Published 2017

Springer International Publishing

Table of Contents: “... Governance -- Social Media and Web 3.0 for Smartness -- Smart Solutions for the Future...”

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3

Challenges and Opportunities in the Digital Era : 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 201...

Published 2018

Springer International Publishing

Table of Contents: “...Social media -- Information systems -- Marketing and communications -- Management and operations...”

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4

HCI in Business, Government, and Organizations : 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceeding...

Published 2018

Springer International Publishing

Subjects: “...Computer Application in Social and Behavioral Sciences...”

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5

HCI in Business, Government and Organizations. Interacting with Information Systems : 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver,...

Published 2017

Springer International Publishing

Subjects: “...Computer Application in Social and Behavioral Sciences...”

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6

HCI in Business, Government and Organizations. Supporting Business : 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July...

Published 2017

Springer International Publishing

Table of Contents: “...E e-commerce and consumer behavior -- Social media for business -- Analytics, visualization...”

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7

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2017

John Wiley & Sons, Inc.

Table of Contents: “...The social media mix -- Cybersocial tools -- Content marketing -- Twitter -- Facebook -- LinkedIn...”

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8

Social media analytics strategy : using data to optimize business performance

by Gonçalves, Alex
Published 2017

Apress

Table of Contents: “...Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis...”

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9

Marketing with Social Media : 10 Easy Steps to Success for Business

by Coles, Linda
Published 2015

J. Wiley & Sons Australia

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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10

Content marketing strategies for dummies

by Diamond, Stephanie
Published 2016

John Wiley & Sons, Inc.

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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11

Approaches to geo-mathematical modelling : new tools for complexity science

Published 2016

John Wiley & Sons

Table of Contents: “...The tool kit / Alan Wilson -- Inter-regional migration in Europe in relation to economic and labour...”

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12

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Prentice Hall

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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13

Funded : the entrepreneur's guide to raising your first round

by Hague, Katherine
Published 2017

O'Reilly Media

Table of Contents: “... for due dilligence -- Drafting financial projections -- The investor pipeline -- The anatomy of a term...”

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14

Chile in Transition : Prospects and Challenges for Latin America’s Forerunner of Development

Published 2015

Springer International Publishing

Table of Contents: “...Introduction -- The economic dimension. A nation grown by means of neoliberal policies...”

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15

How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands

by Santos, Shawn
Published 2015

Pearson Education LTD

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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16

Social selling mastery : scaling up your sales and marketing machine for the digital buyer

by Shanks, Jamie
Published 2016

John Wiley & Sons, Inc.

Table of Contents: “...Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer...”

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17

Branding for the public sector : creating, building and managing brands people will value

by Temporal, Paul
Published 2015

Wiley

Subjects: “...Public relations and politics / http://id.loc.gov/authorities/subjects/sh85108797...”

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18

Doing good by doing good : why creating shared value is the key to powering business growth and innovation

by Baines, Peter
Published 2015

John Wiley and Sons Australia, Ltd

Table of Contents: “... be a deductible gift recipient (DGR); Location of the charity; Access to audited annual financial...”

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19

Introduction to Google Analytics : a guide for absolute beginners

by Kelsey, Todd, Lyon, Brandon
Published 2017

Apress

Table of Contents: “...: Analytics Can Be Fun; Personal ROI: How Analytics Will Help Your Career and Your Organization; Social Media...”

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20

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

by Dempster, Craig
Published 2015

Wiley

Table of Contents: “...The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity...”

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