MPG.eBooks - Search Results

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1

Case study research : core skill sets in using 15 genres

by Woodside, Arch G.
Published 2016

Emerald Group Publishing Limited

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2

Emotional appeals in advertising banking services

Published 2018

Emerald Publishing Limited

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3

The AGM in Europe : theory and practice of shareholder behaviour

by Lafarre, Anne
Published 2017

Emerald Publishing Limited

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4

Advertising in new formats and media : current research and implications for marketers

Published 2016

Emerald Group Publishing Limited

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5

Advertising and differentiated products

by Heene, Aimé
Published 2001

Emerald

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6

Big ideas in public relations research and practice

Published 2019

Emerald Publishing Limited

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7

Reputation management : the future of corporate communications and public relations

by Langham, Tony
Published 2018

Emerald Publishing Limited

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8

by Whatmough, Danny
Published 2018

Emerald Publishing Limited

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9

New directions in international advertising research

by Taylor, Charles R.
Published 2002

JAI

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10

Customer experience innovation : how to get a lasting market edge

by Dew, Robert, Allen, Cyrus
Published 2018

Emerald Publishing Limited

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11

Developing insights on branding in the B2B context : case studies from business practice

Published 2018

Emerald Publishing Limited

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12

Our future in public relations : a cautionary tale in three parts

by Kerrigan, Ken
Published 2020

Emerald Publishing Limited

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13

Institutional investors' power to change corporate behaviour : international perspectives

by Young, Suzanne
Published 2013

Emerald

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14

Public relations and the power of creativity : strategic opportunities, innovation and critical challenges

Published 2018

Emerald Publishing Limited