1 Table of Contents: “... Misconceptions -- Making It Personal -- Applying the Skill -- Politicians, Pundits, and Stars -- The Man...”

2 Table of Contents: “... by politicians -- Don't be a blamer -- Don't be righteous: show mercy -- Vow to spend no time worrying -- Be a...”

3 Table of Contents: “... doctor' -- 'Trust me, err ... I'm, err ... a politician' -- 'I want to tell you a story...”

4 “... persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human...”

5 “... are applicable to corporate leaders in addition to politicians and those who run not-for-profit organisations"--...”